Step and Repeat

A step and repeat is a type of photographic backdrop that displays a repeating pattern of logos or graphics. It is commonly used at events such as red carpet premieres, product launches, and galas to create a consistent and branded background for photos of guests and attendees. The step and repeat is usually a large banner or fabric printed with the same design elements, such as logos, brand slogans, and event names, which are repeated in a pattern across the surface of the backdrop. The pattern is usually arranged in such a way that each repetition creates a step-like effect, hence the name "step and repeat." The step and repeat serves both as a decorative element and as an effective marketing tool, as the repeated logos and graphics can help increase brand visibility and recognition.